Delhi High Court Dismisses Plea Filed Bu Vimal Elaichi

Recently Delhi High Court dismisses the plea of Vimal Elaichi makers against FDA notices to Shah Rukh Khan, Ajay Devgn, Tiger Shroff.

Well recently Delhi HC dismisses Vimal Elaichi maker PB Agro’s plea which was filled  against Maharashtra FDA notices which were served to film personalities Shah Rukh Khan, Ajay Devgn and Tiger Shroff.

According to report  Delhi High Court has dismissed a plea filed by PB Agro LLP, the maker of Vimal Elaichi, challenging show-cause notices issued by the Maharashtra Food and Drug Administration (FDA) to the brand’s ambassadors Shah Rukh Khan, Ajay Devgn.

According to report Delhi High Court Justice Swarana Kanta Sharma said that the petition filed by petitioner is not maintainable before the Delhi High Court as petition lacks  territorial jurisdiction. Court further observed Maharashtra courts is a right jurisdiction for the company to raise its grievances concerning the notices, in accordance with the doctrine of forum conveniens.

Well what actually happened Maharashtra FDA issued notices to actors involved in Vimal Elaichi advertisements. According to company it engages reputed actors to promote its cardamom product under the Vimal brand and maintains that its endorsement agreements and advertising campaigns comply with applicable laws. Well plea filed by
Maharashtra FDA states that the Vimal Elaichi advertisements amounted to surrogate promotion of Vimal Pan Masala, a chewable product that is banned in Maharashtra. However regulator director urged stars featured in the advertisements have to  provide relevant  documents establishing that Vimal Elaichi is a separate product from the banned pan masala products.
The notices also sought an end to the promotional campaign and the removal of related advertising material from digital platforms.

Well it seems now petitioner have to move to Mumbai court taking into consideration that Maharashtra courts are right jurisdiction to file case as per Delhi High Court.