Salman Khan signs a 230 crores theatrical deal with Zee Studios for Radhe
Many of the big movies like Laxmmi, Coolie no.1, etc took the digital route amid the pandemic situation. However,
Many of the big movies like Laxmmi, Coolie no.1, etc took the digital route amid the pandemic situation. However, superstar Salman Khan is adamant on a theatrical release for his film Radhe: Your Most Wanted Bhai. He has promised his fans to deliver an Eid Dhamaka 2021 with this biggie and really hopes that everything gets normal by then. But it seems like his film has already started to fetch profits. Read on to know more.
Disha Patani will be seen as the female lead, and Randeep Hooda as the antagonist in the film helmed by Prabhudeva. Although, Radhe was planned to release on Eid this year, but because of the pandemic situation, it couldn’t.
Now, according to latest updates, Salmaan has signed a 230 crores worth deal with Zee studios. Earlier it was also reported that the film will be released in collaboration with YRF on a commission basis. But now, Bhaijaan has finally decided to make a fixed deal with Zee ensuring no losses on his end.
A source confirms the same as, “Salman Khan has sold the satellite, theatrical (India + Overseas), digital and music rights of Radhe – Your Most Wanted Bhai to Zee Studios for Rs. 230 crores, which is the biggest deal in Covid times. They have been discussing the possibility of collaboration all through the lockdown and the deal was finally cracked early in December. It’s a reasonable deal that has led to a stable profit for Salman whereas Zee, too, doesn’t have many risks involved given that Salman’s films command a great return value in terms of digital and satellite viewing side by side music streaming on various platforms.”
The report continues, “It’s a blanket deal, and a beginning of partnership for the two. Salman’s production, Kaagaz featuring Pankaj Tripathi, too, is seeing a premiere on Zee’s streaming platform. He also has a multi-film satellite deal with Zee Network and his last 3 releases – Race 3, Bharat and Dabangg 3 – saw the world television premiere on Zee Cinema.”
So how excited are you for Radhe:Your Most Wanted Bhai? Let us know in the comments below.