Aamir Khan avoids selling digital rights for films during theater run. Here’s why

Aamir Khan has decided not to sell the digital rights of his upcoming films while they are still running in theatres. Known for his unique approach to filmmaking and marketing, Aamir believes that releasing films on streaming platforms too soon can affect box office performance. He feels that audiences should experience his films on the big screen first, rather than turning to digital platforms for convenience.

In recent years, many filmmakers have chosen to sell digital rights immediately after theatrical releases, but Aamir prefers to wait. His focus is on creating a longer theatrical window, allowing viewers to enjoy the cinema experience fully before the film becomes available online. This approach also supports theater owners, who have faced challenges due to the rise of streaming services.

Aamir’s decision is aligned with his philosophy of putting quality and audience experience above financial gain. He is committed to preserving the magic of cinema and believes in giving films the time and space they need to succeed at the box office before they transition to digital platforms. This move has sparked discussions about the balance between theaters and streaming in the film industry.